The 2014
World Cup kicks off this afternoon in Sao Paulo, Brazil. What should be a
festive mood in Brazil leading up to this day was something that resembles more
a post-apocalyptic movie.
The answer
is not simple, but it is obvious for those that live in Brazil. Corruptions,
wasted national taxes, money laundry, are just some of the issues that
Brazilians were protesting about as the country was getting ready to host the World
Cup. These are legitimate concerns, the country can’t afford to build social
housing, hospitals, but it has money to spend building a stadium in the middle
of the amazons that will only be used in four games. The stadium in Manaus will
be a huge white elephant after the World Cup is done, and this is the sort of
thing the people of Brazil are revolting against.
For those that
try to justify the spending by saying the government will recoup their money
from tourism, tickets and merchandise, are only trying to fool the simple
minded people. The countries that host these tournaments never make money. FIFA
makes money. FIFA collects all the money from tickets, sponsorships and tv
rights and leaves with full pockets when the tournament is over.
FIFA’s power
goes so deep that they were able to get the Brazilian government to change
their laws to allow beer to be sold during football matches. Selling beer in
stadiums is not allowed for safety reasons, yet FIFA needs to have their
sponsor, Budweiser, flowing into cups during World Cup games, so they “forced”
the Brazilian government to change their laws. FIFA aside from the Vatican are
probably two of the most powerful non-profit organizations.
Adding to this mix is a strike at the Rio de Janeiro airport today. All of three Rio's airports will have employees on strike today for a period of 24 hours. This is the latest episode in what has turn out to be one of the most socially controversial World Cup in history.
This is a
very volatile situation and a strike on World Cup opening day in Sao Paulo
could make this World Cup one of the most dysfunctional in World Cup history.
Most local insiders believe nothing will happen and that a deal will be
reached. The question is will there be riots during the competition? I don’t
think we will see massive social unrest unless Brazil is eliminated in a poor
fashion and early in the tournament. FIFA is normally accused of being homers
and wanting the hosting country to advance as far as possible. This year more
than any before FIFA needs a Brazil in the final, this could be the band aid
that keeps the lid on the social unrest.
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