For those of our readers that follow Major League Soccer it must be intriguing to see what the Los Angeles based Chivas USA club will come up with once they inevitably re-brand and re-design their club's look. The name and branding currently used by The Goats is licensed by the owners of Mexican side Chivas de Guadelajara, and since the US based club is no longer their franchise, the name and look will have to change as a result.
We take a look at some of our favorite ideas.
1 - Athletic Club of CaliforniaOk, so perhaps it's not quite an "athletic" club, but just a football/soccer organization, but this first look is quite sharp. The red/green and the bear taken from the flag of California would make this a very unique look for the MLS as this would be the first club to incorporate these two colors together.
The jersey design for this look is also quite to the point. With a slight green contrast to the mostly red and white design, these home and away kits look very professional. I'm not too sure about the Dropbox sponsor on the front of the shirt, but at least this design gives us an idea of how it would look with a company logo on the chest.
2 - California Athletic FCSo, I'm guessing you have caught the trend here. Again the incorporation of the bear and the California colors, although this design uses a lot more of the brown and that's definitely unique. Not only that there aren't any clubs in the MLS that currently use brown, there aren't many clubs in the whole world that use brown, but for better or worse this design uses it somewhat neatly and is definitely unique